No one likes waiting around for a website to load so much so that 40 percent of peoples abandon a website that takes more than 3 seconds to load.
Slow web page load speeds are especially crippling for eCommerce sites.
Almost 80 percent of buyers who are dissatisfied with a site’s performance are less likely to buy from the same site again. While a one-second delay decreases customer satisfaction by 16 percent.
Even when ranking websites, Google factors site speed into their algorithm. So if your site loads too slowly Google will take your site rankings to fall, and in turn, attract less traffic to your site.
What Slows Down Your WordPress Website?
Your speed test report will probably have multiple recommendations for improvement. However, most of that is technical information which is tough for beginners to understand. However, understanding what slows down your website is key to enhancing overall performance and making smarter long-term decisions.
These are the primary causes of slow WordPress website:
- WordPress Configuration – If your WordPress site is not serving cached pages, then it will overload your server thus causing your website to be slow or crash entirely.
- Web Hosting – When your web hosting server is not properly configured it can hurt your website speed.
- Bad Plugins – If you’re using a poorly coded plugin, then it can significantly slow down your website.
- Page Size – Mainly images that aren’t optimized for the web.
- External scripts – External scripts such as ads, font loaders, etc can also have a huge impact on your website performance.
Now that you know what slows down your WordPress website, let’s take a look at how to speed up your WordPress website. Here are a few simple ways to keep your site load times low and keep your visitors happy. This guide will outline some easy ways to speed up WordPress Site.
Install a WordPress Caching Plugin
WordPress pages are “dynamic.” This means to build your site pages, WordPress has to run a process to find the required information, to put it all together, and then display it to the user.
This process involves a lot of steps, and it can really slow down your website when multiple people visit your site at once.
That’s why we recommend every WordPress user to use a caching plugin. Caching can make your WordPress site anywhere from 2x to 5x faster.
The most popular caching plugin W3 Total Cache for WordPress used by sites like Mashable(“their CTO created W3TC”), Smashing Magazine, Web Designer Depot, and WPBeginner. The plugin promises a 10 times improvement in overall site performance when fully (and properly) configured into your site.
Optimize Images for Speed
Images help’s to boost engagement and bring life to the content of your site. Researchers have found that using colored and visuals posts make people 80% more likely to read your content. But if your images aren’t optimized, they could be hurting more than helping. In fact, non-optimized images are one of the most common issues we see on beginner websites
Luckily there are some great tools to help you to compress your files.
If you use a lot of images on your site, you might want to implement lazy loading. The Lazy Load plugin load images to improve page load times. Uses jQuery. sonar to only load an image when it’s visible in the viewport.
WP Smush.it, Compress and optimize image files, improve performance and boost your SEO rank using Smush WordPress image compression and optimization.
Resize, optimize and compress all of your images with the incredibly powerful and 100% free WordPress image smasher, brought to you by the superteam at WPMU DEV!
Tiny PNG is another great tool, which allows also strips un-used colors for lossy compression’s.
In other words, remove all white space from code where possible.
While spaces and tabs make code more readable for humans, servers and browsers couldn’t care less as long as it’s valid and executes without error.
Reduce External HTTP Requests
Many WordPress plugins and themes load all kinds of files from different websites. These files can include sheets, scripts, style and images from external resources like Google, analytics services, Facebook and so more.
It’s ok to use a few of these. Many of these files are optimized to load as quickly as possible, and it’s faster than hosting. But if your plugins are making a lot of these requests, then it could slow down your website significantly.
By reducing the number of objects on your website, you can minimize the number of HTTP requests that are required to render a page for speeding up load times.
Optimize WordPress Database Table
Optimizing your database tables is like defragging your computer or changing the oil in your car. After using WordPress for a while, your database will have lots of information that you probably don’t need anymore. For improved performance, you can optimize your database to get rid of all that unnecessary information.
This can easily be fixed with the WP-Sweep plugin. It allows you to clean your WordPress database by deleting things like trashed posts, revisions, unused tags, etc. It will also optimize your database’s structure with just a click. It will also help to free up space and keep your database running smoothly.
There’s also WP-Optimize, another database cleanup and optimization tool for WordPress. This plugin also lets you remove post revisions, comments in the spam queue, un-approved comments, and items in the trash.
You can optimize your database tables manually using “phpMyAdmin” or with a plugin.
This is a quick round-up of simple measures you can use to speed up a WordPress site. Optimizing your site can make a big difference in site speed, encouraging them to stick around and engage with your content.
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